Hi there! I'm Cynthia, a UX Researcher. Currently, I’m a Masters candidate at UC Berkeley studying Information Management and Systems with a focus on Human-Computer Interaction, graduating in Spring 2025.
I fell into design research as an undergrad at UC Davis, where I was lucky enough to work with Prof. Susan Verba in tackling community-focused issues — such as food insecurity — through design thinking. There, I learned to ask larger questions and find joy in doing so. I remember loving the process of investigating a problem, seeking sound solutions through observation, and presenting answers through recommendations, so it's no surprise UX Research was the field for me.
Prior to starting graduate school, I spent a year and a half as an Associate User Researcher at Salesforce, helping bring to life the integration between Salesforce and Slack post-acquisition. While in undergrad I was a UX Research Intern at HBO Max, Salesforce, and the Exploratorium, where I got to understand problems of all shapes and sizes, for users from TV binge-watchers to Sales Reps.
I spent this past summer as a founding UX Researcher at Milliman, a mid-sized actuarial consulting firm, establishing research processes there for the first time. While in school I contract as a Product Designer at FreeWorld, a nonprofit solving recidivism for those formerly incarcerated through technology-first means. Currently, I'm a Graduate Student Researcher at the UC Berkeley School of Information as a Center for Long-term Cybersecurity Grant Fellow, on a team conducting academic research around how to design autonomous AI Agents so that humans are at the helm.
Methods & Tools
📝 Qualitative Methods
Interviews, Diary Studies, Qualitative Surveys, Usability Testing, Concept Testing, Jobs-to-be-Done, Literature Reviews, Journey Mapping, Heuristic Evaluations, Rolling Research, Competitive Analysis
📊 Quantitative Methods
A/B Testing, MaxDiff, Statistical Analysis, Data Visualization, Card Sorting, Product Analytics, R, Python
👩🏻💻 Research Soft Skills
Stakeholder Management, Cross-Functional Collaboration, Project Management, Workshop Facilitation, Storytelling, Presenting to Executive Sponsors
🛠️ Software and Tools
UserTesting.com, Qualtrics, SurveyMonkey, Google Forms, iTracks, Miro, Figma, Tableau, Excel, Google Sheet, R, Python, ClickUp, Airtable, Notion, HTML/CSS/JS
Some kind words from
people I've worked with
"Cynthia's skilled at finding the information she needs to accomplish a job. I was continually impressed by the quality of her questions and ability to process and retain the answers. In the words of a colleague: 'You never have to explain it to Cynthia twice'"!
— Former Design Stakeholder, Salesforce
"She stands out in her thirst for improvement — she continuously seeks feedback and seizes stretch-opportunities, taking on roles that even her more senior counterparts might be hesitant to fill."
— Former Manager, Salesforce